The newest campaign? Remove dog meat from the menus of restaurants around town.
Although I've been known to eat some odd things (scorpions, beetles, ants, octopus) I'm quite against eating dog. I'm also kinda against eating food that was prepared in the same kitchen as dog.
In fact, I would just as well not know people eat dog. But that's a little like burying my head in the sand.
Regardless, if you're coming for the Olympics and have a adventurous palate, you probably will have to apply some extra effort to finding dog on the menu in Beijing. I, for one, am not heartbroken.